Network marketing, multi-level marketing and direct selling are terms used to describe how some companies including Forever Living choose to retail their products selling through independent business owners or distributors as an alternative to the traditional high street. The UK ranks the 10th largest market with around 575,000 direct sellers generating sales worth £2.8 billion annually. It’s a growing market place and sales increased by 7.5% here last year. Last month the World Federation of Direct Selling Associations published its annual year-end figures for the industry setting new records*
In recent years, health and fitness has become a big trend, especially when it comes to dietary supplements rising in popularity. We have all become more aware and conscious about our health and our physiques over the last few years, with many of us finding a new-found love of all things active. Millions of people across all ages, locations and backgrounds are embracing fitness around the world, with the desire to improve their physical fitness and wellbeing. Mintel research* has revealed that as many as two thirds (65%) of all adults took some form of vitamins or supplements either daily or occasionally in the last 12 months.